Grants:IdeaLab/Promotion Of Punjabi Wikipedia On Social Media

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Promotion Of Punjabi Wikipedia On Social Media
Create awareness of Punjabi Wikimedians User Group through online platforms and elevate the amount of viewership in the Punjabi Wikipedia through multiple online platforms.
targetPunjabi Wikipedia
start date1 May, Tuesday
end date1 September
budget (local currency)71,000 INR
budget (USD)1092.69 USD
grant typeIndividual
non-profit statusNo
created on10:23, 1 February 2018 (UTC)
Review your report


Who are the people you want to introduce Wikipedia to?[edit]

Try to be as specific as possible about this group.
This particular project is focused on Punjabi Wikipedia and its sister projects and the people we will be targeting will be Punjabi speaking group in north India and other parts of the world, such as British Columbia, Canada, where prominent Punjabi speaking people reside.

In what languages do they search for information, online or otherwise?[edit]

English and Punjabi

In what ways does this group communicate with each other?[edit]

This can include services and apps in social media, mailing lists, physical spaces like conferences or lectures, or at specific institutions like at a library.
Google Search Engine, Facebook, Twitter, Instagram and other social media groups focused on Punjabi Language.

What are some reasons this group would use Wikipedia? How would they benefit from it, or what would they find useful?[edit]

Think about what they would be interested in reading and learning about; does Wikipedia provide better access to information this group cares about?
An average person checks out information in English Wikipedia. The aim to let people know that regional languages such as Punjabi also have well developed and useful articles in Wikipedia, especially the Non-English speaking group that actually have difficulty in understanding English. Secondly, students of Punjabi Literature and other Punjabi Medium Students that require educational information to be available online in Punjabi can actually find Punjabi Wikipedia as a helpful reference and source for their studies. To spread awareness to such groups is the main motive of this project.

Project idea[edit]

What language Wikipedia projects will you promote to new readers?[edit]

Punjabi Wikipedia

How will you communicate with new readers? Will you be communicating with them online, in-person, or both?[edit]

Social Media and Visual media

Describe your idea to engage new readers. How might it be implemented? What will you tell people about Wikipedia?[edit]

Think about the steps that might involved to make this idea happen, and what you might teach people about your experience or others' experiences using Wikipedia.
We will create explainer videos about Punjabi Wikipedia that can create more awareness and promote our regional language. Paid campaigning and social media marketing will be the primary source through which we will tell readers about the Wikipedia and how they can find quality content with legit references.

How will you know if this project is successful? What are some outcomes that you can share after the project is completed?[edit]

If you’re not certain about how to respond to this question when starting your idea, you do not need to answer it right now. Campaign participants and Wikimedia Foundation staff can help you consider some options.
If you’re not certain about how to respond to this question when starting your idea, you do not need to answer it right now. Campaign participants and Wikimedia Foundation staff can help you consider some options.

Do you think you can implement this idea? What support do you need?[edit]

Do you need people with specific skills or resources to complete this idea? Are there any financial needs for this project? Do you need advising from Wikimedia Foundation staff?
We require Funds for Video creation and paid campaigning and advise regarding promotion would be welcome from Foundation Staff.

Get Involved[edit]

About the idea creator[edit]

I am Rupika Sharma, Username Wikilover90. My profession is Writer and digital marketing lead. I have been working as a volunteer in Wikimedia for 4 years. My focus is to work on promotion of my regional language Punjabi and work in editor demographics.



Expand your idea[edit]

Would a grant from the Wikimedia Foundation help make your idea happen? You can expand this idea into a grant proposal.

Expand into a Rapid Grant

No funding needed?[edit]

Does your idea not require funding, but you're not sure about what to do next? Not sure how to start a proposal on your local project that needs consensus? Contact Chris Schilling on-wiki at I JethroBT (WMF) (talk · contribs) or via e-mail at cschilling(_AT_) for help!

Project plan[edit]


Tell us how you'll carry out your project. What will you and other organizers spend your time doing? The project would be a 1-1.5 minute professional animated video. The video would be made professionally and the script will be created in mind with Punjabi Culture and it will reviewed by community review team which constitutes the experienced contributors in Punjabi Wiki Projects. This is the siteview of Punjabi Wikipedia in 2017.

How will you let others in your community know about your project (please provide links to where relevant communities have been notified of your proposal, and to any other relevant community discussions)?

  • Notified in Punjabi Wikipedia village pump - here
  • Notified in Wattsapp Group and social media - Done

What will you have done at the end of your project? After the production of explainer video, it will be uploaded and promoted in different Wikimedia YouTube channels and other social media via paid and organic campaigning. The idea is to bring more viewership to Punjabi Wikipedia and raise awareness among Punjabi speakers about its scope and existence.


How will you know if the project is successful and you've met your goals? Please estimate the number of following targets, if applicable: Number of total participants, articles created or improved, photos uploaded to Wikimedia Commons, and photos used on Wikimedia projects. Feel free to add more specific to your project:

  • At Least 10,000 views on YouTube
  • 20% increase in site views

Would require stats from the Foundation that can help us judge the number of page views because of the video. The number of views on YouTube would also allow us to see how much the branding process is successful in its execution.


What resources do you have? Include information on who is organizing the project, what they will do, and if you will receive support from anywhere else (in-kind donations or additional funding). What resources do you need?

At least 4 experienced Punjabi Wikipedia editors on Review Team who will review the video script and the other jury members who will judge the video after its complete production. We have experienced digital marketing professionals who would assist with the campaigning after the video production. Video would be created by freelance artist whom we would be hiring from Fiverr or Upwork.

For your funding request, list bullet points for each expense and include a total amount.

Production Budget

  • Video animator - 26,000 INR
  • Video Campaigning - 40,000 INR
  • Marketing professional - 15,000 INR

Total = 71,000 INR/1,092.69 US Dollar

Production Timeline

  • March 25,2018 - Community Review Team
  • April 8, 2018 - Script Review
  • May 15,2018 - Final Video
  • June 2018 - 1 August - start Video Marketing