Grants:PEG/Wikimedia Community Brazilian Group of Education and Research/Wiki Loves Monuments Brasil 2015

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UG BR-ER/Wiki Loves Monuments Brasil 2015
This proposal is intended to request the necessary resources for the organization and execution of Wiki Loves Monuments Brazil 2015 contest
targetPortuguese Wikipedia and Wikimedia Commons
strategic priorityIncrease participation
start dateSeptember 1st
start year2015
end dateFebruary 29
end year2016
budget (local currency)R$9.750
budget (USD)$3,250
grant typeGroup
non-profit statusNo
creatorRodrigo Padula
organization• Wikimedia Community Brazilian Group of Education and Research
created on05:34, 28 August 2015 (UTC)


Please briefly describe what will be accomplished if the project is successful (2–3 sentences). The main goal of that project is to improve the quality of content on the Portuguese Wikimedia projects by providing good quality images to the content production, increasing the number of freely licensed photographs from the cultural/historical heritage in Brasil and bringing new contributors to the Brazilian Wikimedia Movement and User Group.


In 2014 was organized in Brasil the first edition of a Wikimedia Photo Contest. The WLE 2014 generated a great positive impact, bringing near 7.000 new photo to commons with the participation of 950 photographers and new users engagement around 95%. The contest received a positive feedback from the local media, with many online and offline publications. The final results was published in a very important local photo magazine with ~50.000 copies distributed in all Brazilian states and during the second semester we organized a Photo Exhibition during the event Paraty em Foco one of the most important photo events in Brasil.

Based on the results of the WLE 2014 we decided to organize the WLE 2015 following the steps of the last edition with local contribution and organization led by the Wikimedia_Community_Brazilian_Group_of_Education_and_Research. The final results was really impressive with more than13.000 pictures uploaded and near 2.000 contributors participated with a 95% of new users engagement. WLE Brasil 2015 was the 3rd contest with more contributors among all contests organized by Wikimedia movement since the first WLE and WLM.

Now, the idea is to organize by the first time in Brasil an edition of WLM.


List of activities
The activities that will be carried out to execute the project are as follows:
  • creating and editing all the pages with the necessary information about the project on Portuguese Wikipedia (23-30 August);
  • promote 2-3 meetings with the user group/contest team for planning, organization, future activities (August-October)
  • creating and editing all the flyers, banners, documents and everything necessary for online and off-line marketing (30 August to 20 September);
  • promote meetings with photographers and organizations to spread the contest (September);
  • constituting the jury for the competition (1-10 September);
  • promoting the competition through the use of social networks and photo-oriented web sites, blogs and important photographers (25 August-30 September);
  • open the uploading of photographs on Wikimedia Commons (1-30 September);
  • promote at least one photowalk in a state capital (1-30 September);
  • promote at least one edit-a-thon to improve the photos usage on wikipedia (September-October);
  • participate in events/meetings/conferences available to promote the contest and the results of past editions to engage more people (September/October/November);
  • evaluating the photographs uploaded to make the decision (5-15 October);
  • official announcement of the winners of the Brazilian competition (20-30 October);
  • submitting the best photographs to participate in the global competition (30 October -1 November);
  • evaluating the project and compiling the report (November).
  • Try to organize/execute a Photo Exhibition including the WLE Winner photos (First semester of 2016);


Target readership[edit]

  • Portuguese Wikipedia
  • Wikimedia Commons

Fit with strategy[edit]

What crucial thing will the project try to change or benefit in the Wikimedia movement? Please select the Wikimedia strategic priority(ies) that your project most directly aims to impact and explain how your project fits. Most projects fit all strategic priories. However, we would like project managers to focus their efforts on impacting 1-2 strategic priorities. Examples of strategic priorities can be found at here.

  • Increasing reach
    • Creating partnerships with photo clubs, cultural centres and professional photographers to target potential contributors to Wikimedia Commons and off-line activities, increasing the quality of the content uploaded on commons.
    • Through the national contest and massive online and offline marketing/activities we will target contributions from all regions of the country
  • Increasing participation
    • Onboarding and educating new contributors through direct communication and providing support material/brochures to keep the contributors involved on the Wikimedia Movements, based on the support from active and experienced contributors as well. Based on that approach we intend to improve the user's contributions retention after the contest.

Based on our statistics tool, around 10% of the participants of WLE 2014 participated on WLE 2015 and 15% of our last contest are participating on WLM 2015 (verified on 16/09/2015).

During the WLM 2015 we are trying to engage contributors to help us to increase the photos usage on and to help us organizing the content received through WLE in 2014 and 2015 on commons. Until now the feedback is very positive and probably we will organize some activities during the next months to use the content received during that 3 contests.

Measures of success[edit]

Please provide a list of both quantitative and qualitative criteria that will be used determine how successful the project is. You will need to report on the success of the project according to these measures after the project is completed. See the PEG Program Resources for suggested measures of success. Note: In addition to your project-specific measures of success, you will also be asked to report on some Global Metrics at the end of your final report. Please keep this in mind as you plan, and we'll support you as you begin your project.

The success of the project will be measured through the following measures:
  • at least 400 participants uploading one photograph or more;
  • at least 3,000 photos uploaded;
  • at least 5% of photos used on Wikipedia; (plans are in progress to increase the photos usage on pt.wikipedia)
  • at least 60% of new users engagement during the contest;
  • at least 20 new articles about historical/cultural heritage sites in Brasil;

Resources and risks[edit]



  • low level of participation
    • how minimize: promoting the contest and organization in events, improving the marketing online and offline, promote more activities than last two editions of WLE 2014 and 2015, create local partnerships with other organizations and photo events/organizations
  • low level of engagement of active contributions
    • how minimize: organizing events, local meetings, improving the communication with active contributors through the mail lists, Wikipedia, commons and IRC. Increasing the level of external participation and contribution, doing partnerships with universities


Please provide a detailed breakdown of project expenses according to the instructions here. See Budget Guidelines. Grantees are subject to line-item scrutiny of expenses. Changes to the approved budget beyond 10% in any category must be approved in advance.


Please provide a detailed breakdown of project expenses according to the instructions here. See Budget Guidelines. Grantees are subject to line-item scrutiny of expenses. Changes to the approved budget beyond 10% in any category must be approved in advance.

Project budget table[edit]

Item Description Cost (BRL) Cost (USD)
Prizes Based on the Brazilian regulations we will give prizes in money in one category: Best photo: 1= R$3.000,2= R$2000,3=R$1000 R$6.000 $2,000
Designer + web designer Payment for a professional to create flyers, banners,folders and everything necessary for the contest's marketing online and offline R$800 $267
Office supplies Banners (R$200,00 ), A4 paper(R$30,00), ink cartdrige (R$450,00), flip-chart+paper+board(R$300,00), pens+glue+envelops+tapes+etc(R$320,00) R$1.300 $433
UG/Contest meetings 2-3 local meetings for planning/organization/exhibition ideas and an edit-a-thon (coworking space R$400, coffeebreak/snacks R$200) R$600 $200
Travel/Events presentation and participation with talks/workshops, meetings with photographers and possible judges and partners (transportation(taxi, bus,metro airfare etc) R$1300, meals R$100,00, accommodation R$400,00) R$1.800 $600
Social Network Campaigns - Facebook/Twitter paid ads During WLE 2014 and 2015 Facebook was very important to bring new contributors to our contests R$600,00 $200
TOTAL R$9.300 $3,100.00

Total cost of project[edit]

R$9.300 + taxes ( Around US$150 of taxes/money transfer/exchange fees)

Total amount requested[edit]

Total amount requested from the Project and Event Grants Program.

R$9.750 (including taxes) in USD = US$3.250

Additional sources of revenue[edit]

Additional sources of revenue, other than the Project and Event Grants Program, that may fund part of this project, and amounts funded.

  • We decided to cancel the photo exhibition of WLE 2015 to wait by the WLM, so our idea is to user part of the last grant remaining (R$12.000) to organize a photo contest of both contests. That are our plans, but it will be decided based on the success of WLM Brasil 2015.

Non-financial requirements[edit]

See a description of non financial assistance available. Please inform the Wikimedia Foundation (WMF) of any requirements for non-financial assistance now.


Community notification[edit]

You are responsible for notifying relevant communities of your proposal, so that they can help you! Depending on your project, notification may be most appropriate on a village pump, talkpage, mailing list. Please paste a link below to where the relevant communities have been notified of this proposal, and to any other relevant community discussions. Need notification tips? The grant request was commented and discussed during a meeting of our user group and published on wiki:


Do you think this project should be selected for a Project and Event Grant? Please add your name and rationale for endorsing this project in the list below. Other feedback, questions or concerns from community members are also highly valued, but please post them on the talk page of this proposal.

  • Nicubunu (talk) knowing how the BR team managed to get great results with WLE, I trust they can do the same with WLM
  • Support Support Rodrigolopes (talk) 23:56, 31 August 2015 (UTC)
  • This team did a great work during last editions of Wiki Loves Earth, and Wiki Loves Monuments has never been organized in Brazil. This is a good oportunity for spead the movement and also to get pictures of monuments in that country. Millars (talk) 10:05, 1 September 2015 (UTC)
  • The team for Wiki Loves Monuments in Brasil did and does a great job in organising the contest. Reading the request I think it is well written and set up in a good way. Brasil is one of the must have countries on my wanted list that was missing for years and has finally made themselves ready to participate in Wiki Loves Monuments. Welcome! Romaine (talk) 00:57, 2 September 2015 (UTC)
  • I am collaborator of WLM Italia since 2012 and I see it most welcome that Brazil is given the financial support to organise a national contest, even more so on the basis of the good results reached with previous comparable projects. The proposal is well written and the listed actions feasable. Considering we are already in the second half of september, however, I think one should also consider whether time is still sufficient to reach these goals (with particular concern to the number of photos and general reach). I suggest a fast approval on the premise of an updating discussion with the organizing team of Wiki Loves Monuments Brazil Ste.caneva(talk) 12:12, 18 September 2015 (UTC)
  • Support Support I have being part of the teams in WLE 2014 and 2015 and I think this initiatives are a great opportunity to generate tons of quality content for Commons and also to engage new volunteers on outreach projects. Crang115 (talk) 20:04, 18 September 2015 (UTC)
  • Support Support I support this request. --Zoldyick (talk) 03:22, 22 September 2015 (UTC)
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