Grants:Project/Rapid/Agbalagba/Yoruba Wikipedia Radio Program

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Agbalagba/Yoruba Wikipedia Radio Program
One of the major problems facing the Yoruba Wikipedia is lack of awareness. People are only familiar with the English Wikipedia. They don't know that other language versions of Wikipedia exists. The aim of this project is to promote the Yoruba Wikipedia on a major radio station in Nigeria.
start date1st of April 2021
end date1st of July 2021
budget (local currency)NGN 754,200
budget (USD)USD 2,000
grant typeGroup
grantee• Agbalagba
contact(s)• jerrykufang22(_AT_)gmail.com• macdanpets@gmail.com
organization (if applicable)• Yoruba Wikimedians User Group


Review your report

Project Goal[edit]

Choose one or more of the following goals. You can add or delete goals as needed. You can add details to each goal.

  1. Offline promotion of the Yoruba Wikipedia
  2. Promote readership of Yoruba Wikipedia
  3. Recruitment of new editors

Project Plan[edit]

Activities[edit]

Tell us how you'll carry out your project. Be sure to answer the following questions:

1. What is your promotion plan?
You can do a campaign involving billboards or rickshaw announcements to promote a Wikimedia projects, such as Santali Wikipedia, at different places in a city. You can promote an online campaign such as Wiki Loves Monuments on Facebook, Twitter, etc using ads. You can also create gifs/slideshows or other easy to make multimedia files and use them to promote your project on social media.

I plan to launch a weekly program on major radio station in Nigeria to discuss interesting facts about the Yoruba Wikipedia, the community and it's contents. As part of the program, there would be a session for quiz where we ask some questions and listeners would have to visit the Yoruba Wikipedia to find an answer and call-in. Winners would be awarded a gift at the end of each programs. The program will attract new readers, especially listeners of the radio program. It's a weekly program that would be aired for 12 weeks (3 months)


2. How will you let your community know about the promotion campaign?
Please paste links below to where relevant communities have been notified of your proposal, and to any other relevant community discussions.

  • Yorùbá Wikimedians User Group notified, see here
  • Yoruba Wikipedia community notified. See link here


3.Do you have any experience in promoting Wikimedia projects either online or offline?
Were you involved in a similar project in the past? Do you have any other experience related to online/offline promotion?

Yes, I have experience in promoting Wikipedia online and offline. I am the President of the Yoruba Wikimedians User Group. I was a production manager for at least two awareness campaign videos, Afrocuration Campaign video produced in collaboration with the Moleskine Foundation and a Short Wikipedia Documentary for Wikipedia 20.


4. What is your post-promotion plan?
What do you plan to do after your campaign ends?

At the end of the program, we will follow-up with participants who call in during the program and the winners of the quiz. We will use our WhatsApp group and other relevant channels to engage them.


5. Are you running any in-person events or activities? If so, you will need to complete the steps outlined on the Risk Assessment protocol related to COVID-19. When you have completed these steps, please provide a link to your completed copy of the risk assessment tool below:

No.


6. Is there anything else you want to tell us about this project?

No.


Impact[edit]

How will you know if the project is successful and you've met your goals? Please include the following targets and feel free to add more:

  1. Number of people reached: Over 1 million people
  2. Number of campaign participants: at least 60 people
  3. Increase in pageviews for a Wikimedia project: 25% increase within 6 months (siteview tool)

Resources[edit]

What resources do you have? Include information on who is organizing the project, what they will do, and if you will receive support from anywhere else (in-kind donations or additional funding).

  • Volunteer presenters & laptops

What resources do you need? For your funding request, list bullet points for each expense and include a total amount.

Budget:
  • Radio airtime - NGN 26,600 per week x 12 episodes = 319,200
  • Transportation and refreshment for volunteers - NGN 10,000 x 2 presenters x 12 = NGN 240,000
  • Gift for quiz winners - 10,000 x 12 episodes = NGN 120,000
  • Graphics design for promotion on social media = 25,000
  • Gift for volunteer presenters = 50,000
  • Total budget: NGN 754,200 (USD 2,000) (Oanda on the 21st of February 2021)

Endorsements[edit]

Community members are encouraged to endorse your project request here!

  • Support Support This is a laudable project to promoting the Yoruba language Wikipedia. I'd be happy to serve as an advisor on this project, having co-produced at least two (2) Wiki Radio programs in the past and both were very successful. T CellsTalk 13:33, 22 February 2021 (UTC)
  • Support Support Lack of awareness is a major lag in Yorùbá Wikipedia. This project will be greatly effective considering the large reach of radio stations to native speaker of Yoruba language nationwide. Kudo to the grantee.Macdanpets (talk) 14:43, 22 February 2021 (UTC)
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