Learning and Evaluation/Archive/Learning modules/3Avoid abbreviations, jargon, technical terms, or slang

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Part 1: Introduction

Welcome!
Why Survey?
Why Surveys Are Useful
Constructs
Operationalize
Survey instruments
Types of information
Attributes - a special case
Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity
Reliability
Validity
Face Validity
Content Validity
Criterion Validity
Construct Validity

Part 3: Question Construction

Writing Good Questions
Questions from Existing Surveys
Constructing your own Questions
Be Specific
Be Concise
Avoid Double Negatives
Minimize Social Desirability Bias
Avoid Double-barreled questions
Avoid abbreviations, jargon, technical terms, or slang
Avoid leading questions
Avoid loaded questions
Use appropriate wording
Ask useful questions
Rely on second-hand data sparsely
Use caution when asking personal questions

Part 4: Response Options

Question types
Fill-in-the-blank
Dichotomous pairs
Multiple choice
Check all that apply
Ranking
Scales
Choosing response options

Part 5: Questionnaire structure

Important considerations
Questions order
Additional Resources
Feedback

  Wikimedia Training Designing Effective Questions Menu

Avoid abbreviations, jargon, technical terms, or slang


Objective:
Evaluating a new participant's intention to participate in Wiki Loves Monuments again.
Very Poor:
Would you participate in WLM events in the future?
Using "WLM" might be difficult for a new participant to understand.
Poor:
Would you participate in a Wiki Loves Monument event in the future?
This questions continues to be poor because it does not specify how someone might participate nor sets a timeline for participating.
Better:
How likely is it that you will upload photos for Wiki Loves Monuments 2014?
This question is specific in that it is both asking for their likelihood of participating next year and specifies their participation as uploading a photo as opposed to just voting.


 

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