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Learning and Evaluation/Archive/Learning modules/3Be Specific

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Part 1: Introduction

Why Survey?
Why Surveys Are Useful
Survey instruments
Types of information
Attributes - a special case
Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity
Face Validity
Content Validity
Criterion Validity
Construct Validity

Part 3: Question Construction

Writing Good Questions
Questions from Existing Surveys
Constructing your own Questions
Be Specific
Be Concise
Avoid Double Negatives
Minimize Social Desirability Bias
Avoid Double-barreled questions
Avoid abbreviations, jargon, technical terms, or slang
Avoid leading questions
Avoid loaded questions
Use appropriate wording
Ask useful questions
Rely on second-hand data sparsely
Use caution when asking personal questions

Part 4: Response Options

Question types
Dichotomous pairs
Multiple choice
Check all that apply
Choosing response options

Part 5: Questionnaire structure

Important considerations
Questions order
Additional Resources

  Wikimedia Training Designing Effective Questions Menu

Be specific, not vague or ambiguous

Measuring a person’s participation level in a series of Edit-a-thons held during the month of March 2013.

Very poor
Did you attend the Edit-a-thon on March 21, 2013?
No information would be obtained about whether the respondent participated to one or more events.
Did you attend the March Edit-a-thon series regularly?
"Regularly" is a vague word that is interpreted differently by each respondent.
Which, if any, of the March Edit-a-thon series did you participate in? Choose all that apply:
This question is much more specific and respondents will provide a full range of information.