Fundraising 2010/Messages/Traditional Fundraising

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Gift

Gift of knowledge (short)

Give the gift of knowledge.

Proposed by: Ocaasi cf. CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

1. Better than the previous to me. — CobraWiki ^{( jabber | stuff )} 19:50, 23 September 2010 (UTC)
2. This is good. Lexicografía 21:46, 23 September 2010 (UTC)
3. This is my favorite so far. S8333631 21:50, 23 September 2010 (UTC)
4. I would approve this. --Da voli 19:34, 24 September 2010 (UTC)
5. Nice, I love this one. KuwarOnline 08:28, 25 September 2010 (UTC)
6. Straight to the point. MER-C 08:27, 26 September 2010 (UTC)
7. Yes, good. Chzz 00:42, 4 October 2010 (UTC)
8. I agree with Kuwar, this banner is straight to the point, and doesn't hide the fact we are searching for donations. --Wolfnix • Talk • 02:01, 6 October 2010 (UTC)
9. Profound, yet to the point. --Cybercobra 03:55, 6 October 2010 (UTC)

Donation required

Wikipedia.^{[Donation needed]}

Proposed by: Chzz. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Submitted on: 2010-10-04
Comments:

1. Not sure how many non-registered users would understand this (perhaps they will after seeing citation needed somewhere). Otherwise, I like this. Tyrol5 [Talk] 01:30, 4 October 2010 (UTC)

We can target this banner to logged-in users only. --Deniz (WMF) 20:51, 4 October 2010 (UTC)

1. Yes, I like it. At all levels, it works. My76Strat 01:45, 4 October 2010 (UTC)

Gift that you can open again and again

Give everyone a gift this year that they can open again and again. Gift.

Proposed by: Theo10011. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Submitted on: 2010-10-02
Comments:

1. Its inspired by a quote from Garrison Keillor “A book is a gift you can open again and again.”, Wikipedia could also be opened over and over again as a gift and the general sentiment transfers over successfully. Theo10011 17:58, 2 October 2010 (UTC)

Traditional Fundraising Techniques/Merchandise

Access

Your $X donation provides access for XXXX people.

Proposed by: dgultekin. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

• How big is XXXX? This works better for large XXXX. MER-C 02:20, 14 September 2010 (UTC)

1. What is access? Effeietsanders 10:02, 14 September 2010 (UTC)
2. Makes me think: "why don't these other XXX pay?" Basvb 20:01, 16 September 2010 (UTC)
3. This makes me think of "Jerry's Kids" too much or other, "For just a dollar a day, you can help a starving child" commercials. Nice attempt, but no. — CobraWiki ^{( jabber | stuff )} 19:45, 23 September 2010 (UTC)
4. I'll give a vote of confidence for this one. It's clear about what I'm supposed to do and where my money goes. May help grab those people already willing to donate their money somewhere but aren't yet sure where. Anya 19:33, 28 September 2010 (UTC)
5. No. Looks like an error message. Also bad connotations of XXX. Chzz 00:30, 4 October 2010 (UTC)

One Important Question

30million entries. One important question.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

'On landing page: For all it helps you do, won't you consider making a $5 donation to support Wikipedia?'

• The proper term is "article", not "entry". An entry can be anything, even an edit or an item on a list. Ziko 16:16, 27 August 2010 (UTC)
  • Commons doesn't use articles.  :) Philippe (WMF) 22:58, 3 September 2010 (UTC)
    • Wiktionary has entries, Wikipedia has articles, Wikisource has texts, would will need to be project-specific. And the 30million can be replaced by a variable such as 150,844, per Killiondude. Lexicografía 21:45, 23 September 2010 (UTC)

      An entry is just an item: technically speaking all our projects have entries. You're confusing entry with headword (ouch, looks like English lacks "lemma"). --Nemo 22:47, 11 October 2010 (UTC)

• I love this one, but perhaps we shouldn't set the bar so low at $5 --Dgultekin 20:34, 26 August 2010 (UTC)

Not sure if asking for donations is a question def. not "one important question" and wont you consider donating doesnt seem to have the same importance and urgency conveyed by the "one important question" on the banner. Theo10011 16:25, 27 August 2010 (UTC)

• Sounds nice, but can we optimize the landing page? I wouldn't be happy to get this exact phrase after following a link from Wikiquote ... --Aphaia 06:47, 14 September 2010 (UTC)
• The lowest recommended sum on the landing page is 30$. I could imagine that people think negatively about that even if they themselves have enough money to give 30 or 300$, but dislike that we "exclude" people who could only give less. Ziko 14:02, 17 September 2010 (UTC)
• Like it. Why no space between 30 and million? Also, consider: "30 million entries. One question." Ocaasi 21:14, 19 September 2010 (UTC)

1. I like it. I like the phrase "consider making a $ 5 donation or more" better. In that case, we just set the minimum bar. I would like to see some more information on the landingpage for the contrast of the numbers. Till Mletzko (WMDE) 13:59, 20 September 2010 (UTC)

• Using something like {{NUMBEROFARTICLES}} (or {{NUMBEROFFILES}} for Commons) might work better. Also, could it be customized per wiki? I mean, Wikipedia could use "articles", Wiktionary could use "definitions", Commons could use "files", etc. I'm not sure how feasible this is. I thought there was a magic word for this behavior, but I couldn't find it. Killiondude 17:27, 21 September 2010 (UTC)
• MediaWiki:Nstab-main is a starting point to get the word for the main namespace (Book, Article, Entry, etc.) though it won't work for Commons. It's possible to write a construction with #if and #expr and round to display a nice round number adjusted for the current site (eg. "5000 books", "3 million articles"). Though it also makes sense to just use "30 million entries" to emphasize the fact that all projects belong together and it makes it a lot easier to just have a constant number. I don't think the word "entries" is a problem. –Krinkle^talk 05:54, 23 September 2010 (UTC)

1. I like the second line but not the first. Good idea that could be somehow refined. — CobraWiki ^{( jabber | stuff )} 19:45, 23 September 2010 (UTC)
2. Probably not. My first thought was, "Do you feel luck, punk?". Or some game-show thing; millionaire - can I phone a friend? Chzz 00:38, 4 October 2010 (UTC)

Gift of Knowledge

Give the gift of knowledge this holiday season.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• I support this one. --Bodnotbod 13:55, 31 August 2010 (UTC)
• Ugh, can you get any more non-neutral? --Yair rand 19:30, 31 August 2010 (UTC)

  'Holiday' is pretty neutral, also fundraising appeals to givers' motivations. NPOV is not always about taking no side, sometimes just taking sides in proportion to their weight--a lot of people have a Holiday season, whether that means christmas, hanukah, thanksgiving, solstice, kwanza... it's a cheery idea, not exclusive for non-believers or other religions, and not every ad has to appeal directly to every reader. Ocaasi 01:20, 1 September 2010 (UTC)

• I don't think the fundraising campaign will be limited to the holiday season. Also, this is very culture-specific, we should avoid that. --Church of emacs talk · contrib 17:03, 13 September 2010 (UTC)

We can geographically target the banners so they run only during holiday seasons, and only in holiday-abiding locations. --dgultekin 00:49, 14 September 2010 (UTC)

• Concur with CoE. Also Wikipedia is language-specific, not geography. Nor cultural affiliation. I don't support this. --Aphaia 06:51, 14 September 2010 (UTC)
• Wanted to say that Borders use the same tagline often in their newsletters. We might appear to be leeching off them. 119.74.135.219 10:24, 23 September 2010 (UTC)

1. No, but only because fund-raising is a year-'round event. — CobraWiki ^{( jabber | stuff )} 19:50, 23 September 2010 (UTC)

• CHEEEEEEEEEEEEEEEEEESE But seriously, this sounds like every other fundraiser I've ever seen. Lexicografía 21:46, 23 September 2010 (UTC)

1. Cheesy, though it does sound a lot like the one I suggested on the social media page a while ago Fundraising_2010/Social_Media#Holiday_related, I thought that was way to cheesy at that time too. Theo10011 17:42, 24 September 2010 (UTC)
2. Could work. How about just "Give the gift of knowledge." Be prepared to send cards saying that someone has donated on someone's behalf as a gift. You'll get these requests anyway but much more so if you ask for it. Anya 19:43, 28 September 2010 (UTC)
3. No, not at it stand; extremely US-centric. Sorry. There might be some appropriate spin on holidays, but this ain't it. Chzz 00:41, 4 October 2010 (UTC)

Your Gift

Your gift can make another year of Wikipedia’s free knowledge possible.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

• So otherwise it would not be...? :-) See above.Ziko 16:16, 27 August 2010 (UTC)
• No. Frankly, otherwise it wouldn't be. If we dont get donations, we have to restructure, and I don't know that there's any guarantee things would emerge as we know them. I dont' want to downplay that we NEED the money. Philippe (WMF) 22:58, 3 September 2010 (UTC)
  • Agreed, maybe it is the wording that struck me negatively. It's these "if...then"-wordings we must be careful with. Ziko 13:41, 17 September 2010 (UTC)

1. This reminds me too much of telethons. I hate telethons. So, sorry but no. — CobraWiki ^{( jabber | stuff )} 19:45, 23 September 2010 (UTC)

• Per CobraWiki. It sounds like a telethon — "Donate now and get one year of Wikipedia FREE!" Lexicografía 21:43, 23 September 2010 (UTC)
• Only if I get a free tote bag. Gigs 00:27, 28 September 2010 (UTC)
• No. I agree, reminds me of other fund-raisers, and makes me wonder about if my donation could a) protect a child in the Congo from typhoid, or b) add an article about a Manga cartoon. Not good, sorry. Chzz 00:25, 4 October 2010 (UTC)

Small change today

Your small change today, making big changes tomorrow.

Proposed by: sonia. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Suggest rewording: Big changes tomorrow are powered by your small change today. Renata3 02:36, 15 September 2010 (UTC)

Share your story

“ Share your story. ”

Please donate today.

Proposed by: Fetchcomms. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• NOR. -- Jeandré, 2010-09-08t17:43z

Rely on us

<number of pageviews> people rely on us every day.
Don't leave them stranded.

Proposed by: sonia. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Basically, a good idea. I fell over the words "rely" and "stranded". And again, this sounds like "you must pay, or otherwise a terrible thing will happen". Ziko 16:16, 27 August 2010 (UTC)
• Like the idea. How 'bout: "xyz people rely on us every day. We rely on you." Renata3 02:36, 15 September 2010 (UTC)

Not into our pockets

When you donate, your money goes toward keeping free content alive, not into our pockets.
Please make a contribution today.

Proposed by: Fetchcomms. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Does this place in their mind the suggestion that maybe somebody IS keeping something in their pockets? It feels a little WP:BEANS ish to me. Philippe (WMF) 23:17, 3 September 2010 (UTC)

  + Lvova 11:49, 8 September 2010 (UTC)

  +2 Renata3 02:51, 15 September 2010 (UTC)

Annual plan

See where your money is going.
Please donate today.

Proposed by: Fetchcomms. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Is file english only? It's bad for this bunner. Lvova 11:49, 8 September 2010 (UTC)
• Keep it simple. Don't need people getting lost in large PDF files and never making into the donation page. Renata3 02:51, 15 September 2010 (UTC)

Got questions?

Got questions about donating? Read our FAQ.
Please, give today.

Proposed by: Fetchcomms. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• And if it will be the first bunner about fundrasing that reader'll see? Lvova 11:49, 8 September 2010 (UTC)
• No, I don't have questions. Push donor into action, not wait for them to initiate the transaction. Renata3 02:51, 15 September 2010 (UTC)

Got questions? (2)

Got questions about donating? Read our FAQ.
Please, give today.

Proposed by: Fetchcomms. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

duplicate -->

Comments:

More ways to donate

Don't want to give online? There are more ways to donate!

Proposed by: Fetchcomms. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• I'm not sure that this rises to the level of a centralnotice. It feels like instructions for a small minority of people to me. Philippe (WMF) 23:17, 3 September 2010 (UTC)
  • +1 Renata3 02:51, 15 September 2010 (UTC)
• It's good idea. Lvova 11:49, 8 September 2010 (UTC)

Text 25383

Text WIKI to 25383 and donate $10 now.
See the Terms and Conditions. Messaging and data rates may apply. Only available in the U.S.

Proposed by: Fetchcomms. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• US-specific much? --Cybercobra 20:05, 20 September 2010 (UTC)

Disappear tomorrow

How much would you pay to have this website not disappear tomorrow?
Donate today.

Proposed by: User:Ocaasi. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

Hmm, it gives a feeling that Wikimedia is at a financial crisis, which is not!--OsamaK 11:33, 24 August 2010 (UTC)

+1 Ziko 16:16, 27 August 2010 (UTC)

+2 Theo10011 16:25, 27 August 2010 (UTC)

Jar is passed

When the jar is passed to you, will you donate?

Proposed by: Ktr101. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Huh? Renata3 02:51, 15 September 2010 (UTC)

  I suppose that it refers to a donation jar in a church. English-speaking people with some Christian background will probably understand it, but not everyone. --Amir E. Aharoni 23:18, 20 October 2010 (UTC)

Need your help

You depend on us, now we need your help.
Support Meta today

Proposed by: Daniel Mayer (mav). On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

note: You vs. Us not so appealing. Rebecca (WMF)

+1 --OsamaK 11:33, 24 August 2010 (UTC)

+1 Anthere

• The reader's reaction might be: Oh yeah, do I? Forget it. Ziko 16:16, 27 August 2010 (UTC)

Readers like you

Wikipedia: Made possible by readers like you.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• I prefer this one to the one above Till Mletzko (WMDE) 11:01, 31 August 2010 (UTC)
• Again, would need to be modified for Commons (you don't read media files) Philippe (WMF) 23:20, 3 September 2010 (UTC)
• Corny, but would probably still work. --Cybercobra 20:02, 20 September 2010 (UTC)

This hour

XX donations needed this hour – help put us over the top.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

Every day

You use it every day. Now, you can wear your support for Wikipedia.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Probably not going to have merch this year.  :( Philippe (WMF) 23:20, 3 September 2010 (UTC)

T-shirt

Make a donation of $25 or more and
Get your Limited Edition Wikipedia T-shirt.
Donate Now

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Probably not going to have merch this year.  :( Philippe (WMF) 23:20, 3 September 2010 (UTC)
• Having something like this could be useful, if possible. (Imagine if thousands of people around the world suddenly started wearing "I support Wikimedia" T-shirts every fundraiser :) ) --Yair rand 02:08, 22 September 2010 (UTC)

Sticker

Make a donate of $5 or more and Get a Limited Edition Wikipedia Sticker for your computer. Donate Now

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Probably not going to have merch this year.  :( Philippe (WMF) 23:20, 3 September 2010 (UTC)

Merchandise banners scare me. Maybe they would be really effective and therefore worth all the extra logistical work. To me, it seems like we can still reach mountains of new donors without resorting to giveaways. Megan Hernandez (WMF)

• People give because they like something. A sticker or a similar gift can be nice, but is not the reason with people give. Ziko 16:16, 27 August 2010 (UTC)

Questions/Quizzes

Answer

What was this answer worth to you?
□ $1.00 □ $10.00 □ $100.00

Proposed by: WillWatershed. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

1. "What was the answer to that question worth to you"? Philippe (WMF) 22:46, 3 September 2010 (UTC)
2. I like this one. V85 13:57, 8 September 2010 (UTC)
3. Fine. I favor Philippe's wording, but shorter may be better. It ought to test well enough. ~ Ningauble 17:21, 12 September 2010 (UTC)
4. Support Doc James (talk · contribs · email) 17:14, 13 September 2010 (UTC)
5. Too pushy to me. Effeietsanders 09:51, 14 September 2010 (UTC)
6. We usually do not recommend people how much to donate. And consider the huge gap between the numbers. And: the idea of an "answer" is not always compelling. Ziko 13:17, 17 September 2010 (UTC)
7. I like it actually. Perhaps an 'other' option? The rewording that Philippe mentioned is obviously the idea but for some reasons seems a bit wordy too me. Jalexander 21:22, 19 September 2010 (UTC)
8. I favor the original over Philippe's version - to me, it is awkward. Paulmnguyen 17:00, 20 September 2010 (UTC)
9. Great idea, but perhaps adjust the dollar amounts to end with something lower ($100 is a bit high). --Cybercobra 19:33, 20 September 2010 (UTC)

A day without Wikipedia

Could you go a day without Wikipedia?
Make sure no one has to.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• I actually like this one. It's funny. Although it does suggest that we're in a financial crisis, which we're not --Church of emacs talk · contrib 14:19, 6 September 2010 (UTC)
• Yes, I can, and I am a terrible wikiholic. Renata3 01:29, 15 September 2010 (UTC)

Find the answer?

Did you find the answer to your question?
Make sure the whole world can.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Where is the donate link supposed to be? Kayau WP WB ZHWB WN 08:13, 23 September 2010 (UTC)

How about a dollar

Suggested donation?
How about a dollar for every time you used Wikipedia this month.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

A child in India

A child in India just learned about dinosaurs. What will they learn next?

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• The reader who is curious what this means might be disappointed and feel lured to somewhere.Ziko 16:16, 27 August 2010 (UTC)
  • +1. Renata3 01:29, 15 September 2010 (UTC)

Philly

Why is Philadelphia the City of Brotherly Love?
[multiple choice]

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

On landing page: Please chip in $5 for all the times we were able to win you your bets.

I like the idea of using the "bets" angle to get people to donate, but we'll have to see what the best way to do that is. (Random facts like that, or direct comments like "How many times has Wikipedia helped you win your bets?") Cbrown1023 talk 14:33, 28 August 2010 (UTC)

Don't like the idea. Feels like being tricked. Renata3 01:29, 15 September 2010 (UTC)

Guess how many

Guess how many people in [State/Country] visited Wikipedia today?

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Feels like tricking people. Renata3 01:29, 15 September 2010 (UTC)

Yeah, but not if the landing page actually has an answer.User:Ocaasi 21:15, 16 September 2010 (UTC)

Then you'd know

If you grew up in [State/Country] then you’d know....

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

On landing page: you probably know that Fenway Park is just up from Kenmore Square. But, if you didn't, you could always look it up on Wikipedia.

Really like this one. I think it will spark people's curiosity, leading to clicks, leading to donations. Maybe leading to a little learning on the way :) Megan Hernandez (WMF)

Yeah, I'm a fan of this one. :-) Cbrown1023 talk 14:33, 28 August 2010 (UTC)

Does this one work with geo-location? That would be awesome. Till Mletzko (WMDE) 11:47, 31 August 2010 (UTC)

Is this practical? You'd have to have 100s of these... Renata3 01:29, 15 September 2010 (UTC)

How much?

How much would you give to keep knowledge free?

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

Positive. Same as for the "how much is wikipedia worth for you?-banner". I would like to test this approach. Till Mletzko (WMDE) 11:47, 31 August 2010 (UTC)

Agree with Till. Worth test-driving. Renata3 01:29, 15 September 2010 (UTC)

Celebrity/Testimonials

Just donated

[Celebrity] just donated to Wikipedia. Find out why.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Are there any documented instances of celebrities donating to Wiki[pm]edia? MER-C 13:29, 16 September 2010 (UTC)

Keeps me young

“Wikipedia keeps me young. That’s why I give.” – Betty White.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• The problem with specific quotes like this is that the target audience has to know the celebrity involved. MER-C 08:36, 26 September 2010 (UTC)

No handouts

““I don’t believe in handouts. Pay to enter. ” – Stephen Colbert

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

Stay curious, San Diego

“Stay curious, [City].” -- Will Ferrell

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Where did you get the quote?  ℳono  02:15, 3 September 2010 (UTC)

• It's from Anchorman ("Stay classy San Diego")

Stay Classy, San Diego

“Stay classy, [City].”

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

You?

[Celebrity 1], [Celebrity 2], [Celebrity 3]…You?

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

Join them

Join [Celebrity 1], [Celebrity 2] and [Celebrity 3] in supporting Wikipedia

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

• Short and simple. --Cybercobra 20:13, 20 September 2010 (UTC)

Why I give

[Celebrity 1]: Why I give to Wikipedia.

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

Rocket scientist

You don't have to be a rocket scientist to know ....” -- John Doe, Rocket Scientist

Proposed by: CoreyOMP. On scope? n/d. Tested? n/d. Income: n/d. Discarded: n/d.

Comments:

On landing page: How valuable Wikipedia is.