維基百科15週年慶/媒體

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This page is a translated version of the page Wikipedia 15/Media and the translation is 54% complete.

維基百科15年
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為傳播維基百科15週年慶的訊息至當地的媒體、社交媒體平台或是當地社群時提供的建議。

媒體提示

Tips for engaging with local media, pitching to the press, and more go here!

发布公告

发布公告

我們已經收到了來自於維基百科的15歲生日的一份新聞稿模板一些社區成員的要求。如果你想看到一个例子,這部分包括能夠適於您所需求的可能的結構以及一个更普遍的新聞稿中。用任何方式随意混搭翻译都是可以的!

为什么要写一个新闻稿呢?

  • 新闻稿是为了提高人們對公告的意識的一種方式。
  • 维基百科的十五周年生日是一个全球性的活动,本地新闻稿可以在特定的区域提高人们的认识,从而呈现出活动的多样性​​。

您应该怎样写一份新闻稿呢?

  • 一份新闻稿应该看起来像一则新闻报道,用第三人称,并援引报价,来源以及公告的关键資訊。
  • 你可以找到一个说明典型的新闻稿的结构的框架。

我应该怎样发布一个新闻稿呢?

  • 有许多发布新闻稿的方式:
    • 通过邮箱将新闻稿发给可能对此感兴趣的本地记者。(许多出版机构在他们的网站上都有一个“联络我们”的表格,并附带他们的邮箱地址)。
    • You can share a press release by email before you publish it “under embargo.” An embargo asks the journalist not to share before a pre-set time and date. You should check if the journalist will respect the embargo before sharing anything with them.
    • Publish it on an affiliate/community blog, or in the press section on your website.
    • 在社交媒体上分享一个链接。
    • Use a press release distribution service (this costs money and is not always the most effective approach).

When should I distribute a press release?

  • Anytime! Many chapters and affiliates we’ve spoken to are publishing press releases a few days before the 15th to raise awareness about events before they happen. The Wikimedia Foundation will issue a general press release on January 15, 2016 but we hope many community and localized press releases will be out already.
  • You can share your press release with reporters before you publish it, so they have a “heads up” and are more likely to cover the news. This is sometimes called an “embargo.” For more tips on working with the media, see the movement communications skills page.

模板

这里是几个来源如果决定要发布自己的新闻稿!

社交媒體

Dolphin mark.svg

We’ve been asking social media users: What does Wikipedia mean to you?

By that, we mean – how do you use Wikipedia? What is Wikipedia’s role in the work you do and the ideas you share with your friends and the world? What does Wikipedia mean for the way you learn, the way you interact with information, and the way you understand the world? What does Wikipedia or free knowledge mean for your community?

We are hoping you will tweet mentioning #wikipedia15 and @wikipedia. Please say anything that is right for you. If you need examples, you could say something like:

  • Knowledge is powerful. Thanks @wikipedia for being open and free for everyone. #wikipedia15
  • I use @wikipedia to look stuff up with my kids. You never know what you’ll find. #wikipedia15
  • Happy 15th birthday, @wikipedia. Thanks for giving free information to the world! #wikipedia15

You can also consider including a Wikipedia 15 illustration or animated GIF too!

更新與連結

請添加一行,並在維基百科第十五週年中分享您為媒體推廣的項目為何。以親身體驗去做概述。有什麼事情可以幫助到別人呢?還是有了自己的靈感?希望一起策劃或做同步發布?

Please add a row and share what you are working on regarding media outreach for Wikipedia 15. This could serve as a "live" overview of who does what where. Is there something you could help somebody else with? Need inspiration yourself? Want to plan together or do simultaneous releases?