Fundraising
Who are we?
[edit]The Wikimedia Foundation Fundraising team cultivates the resources that propel our movement. We engage millions of people from countries across the globe to support Wikipedia and its sister projects. The overwhelming majority of the Foundation's funding comes from individual readers from all over the world giving an average of $11.
Donations help the Wikimedia Foundation maintain server infrastructure, improve the software that supports our projects, and make Wikipedia and its sister projects accessible globally to millions of people. For additional information, please see the 2024–2025 Fundraising Report.
Current fundraising activities
[edit]Operated by Wikimedia Foundation
For the Financial year 2026/27
- English fundraising campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US will start with testing in July 2026. You can find all information around this closer to the time on the Fundraising Hub
- Latin American fundraising campaign in Chile, Colombia, Mexico, Peru, and Uruguay. Banners 3rd to 31st of August 2026. Emails 13th of July to 31st of August 2026. Here are some email examples: Chile email, Email 1, Email 2, Email 3, Email 4
- Brazil fundraising campaign. Banners 3rd to 31st of August 2026. Emails 13th of July to 31st of August 2026. Brazil fundraising campaign. Banners 3rd to 31st of August 2026. Emails 13th of July to 31st of August 2026. Here are some email examples: Email 1 pt, Email 1 en, Email 2 pt, Email 2 en, Email 3 pt, Email 3 en, Email 4 pt, Email 4 en
- Dutch fundraising campaign. Banners 1st – 29th of September 2026. Emails 3rd to 31st of August 2026. Here are some email examples: Email 1, Email 2, Email 3, Email 4
- Austria fundraising campaign. Banners 2nd to 30th of September 2026. Emails later in Q4
- Denmark fundraising campaign. Banners 2nd to 30th of September 2026. Emails later in Q4
- Greece fundraising campaign. Banners 2nd to 30th of September 2026. Emails later in Q4
- Malaysia fundraising campaign. Banners 2nd to 30th of September 2026. Emails later in Q4
- South Africa fundraising campaign. Banners 2nd to 30th of September 2026. Emails later in Q4
- Hungary fundraising campaign. Banners 2nd to 30th of September 2026. Emails later in Q4
- France fundraising campaign. Banners 1st to 29th of October 2026. Emails 3rd of August to 1st of October 2026. Here are some email examples: Email 1, Email 2, Email 3, Email 4
| Community collaboration pages around WMF's fundraising campaigns 2022/23 |
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Contact Us
[edit]- We have an FAQ for donors and one for community members.
- Please stay in contact with us on the fundraising talk page.
- IRC channel: #wikimedia-fundraisingconnect (publicly logged)
- To report technical software bugs in Phabricator, follow mw:How to report a bug and use the #wikimedia-fundraising project tag.
- For a breakdown of how fundraising tech uses Phabricator, check out this wikitech page.
- For a calendar of all central-notice banners, including fundraising, see CentralNotice/Calendar.
Fundraising updates
[edit]See the full archive
Documents, Reports, Articles, Videos and more
[edit]Articles:
How does the Wikimedia Foundation use donations to Wikipedia?
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell
Reports and Documents:
Fundraising Content Strategy Overview
2026/27 Q1 Update
[edit]We started the financial year 2026/27 with fundraising campaigns in the Netherlands, LatAm and France (emails, banners will follow in Q2). Additionally, we moved some countries from later in the financial year to this quarter in order to spread the campaign workload more evenly. The countries where we ran banner campaigns in Q1 instead of Q4 were: Austria, South Africa, Denmark, Greece, and Hungary. You can find all the relevant community collaboration pages above. We engaged our local communities beforehand, via the community collaboration pages and community calls.
We also launched the English banner fundraising campaign on the Fundraising Hub where we engage with volunteers on an ongoing basis. You can read a July to September update across on the Hub. Parallel to this, we have been running our pre-testing programme for the English campaign as well as the kick-off of our email campaign.
Some love from our donors:
Thank you very much for your work. I particularly appreciate the reliability of the information and the vast range of diverse topics covered. There is certainly no other information source that can match the wiki when it comes to the combination of these two aspects. It is also great that it is the work of people rather than AI; in terms of reliability, AI cannot hold a candle to the wiki. Donor from the Netherlands
2025/26 Q4 Update
[edit]We finished the financial year 2025/26 with reaching our revenue target and would like to thank everyone who made this possible, donors, volunteers, and Foundation staff.
In Q4, we ran fundraising campaigns in many countries across the globe, from Spain, to South Africa, Japan, and Malaysia. You can find all the relevant community collaboration pages above. We engaged our local communities beforehand, via the community collaboration pages.
We also prepared for the new financial year and started July off with updating the Fundraising Hub, a page we created on English Wikipedia as a more permanent home for engagement between the English Wikipedia community and the fundraising team.
I hope my modest contribution will help Wikipedia/Wikimedia continue its valuable existence and contribution to human intelligence. Although people seem to be focused on AI these days, human intelligence like yours is the basis of any AI activities. Without your knowledge, AI cannot implement their activities. (Donor from Japan).
We are looking forward to continuing engaging with several communities in Q1 of the new financial year.
See also
[edit]- Erik Moeller and Domas Mituzas on fundraising since 2010