Who are we?
Working across teams and with the Partnerships team
Sr. Director, Online Fundraising
Senior Manager, Fundraising Growth and Innovation
Lead Global Audience Strategist
Senior Email Campaign Specialist
Senior Manager, Global Fundraising Campaigns
Banner Production Associate
Foundations & Major Gifts
See also: Fundraising Technology
A Global Project
Readers around the world show their support for Wikimedia each year. The Wikimedia Foundation receives donations from nearly every country in the world in over 80 currencies, 20 payment methods, and 50 languages. We strive to provide readers worldwide with the best localized donation experience possible by offering preferred local payment methods and high quality messages in local languages.
Testing and Optimization
The online fundraiser is based on constant testing and optimization of different themes, messages, designs and user flows. We aim to educate all Wikipedia readers about our movement, provide a convenient donation process, and minimize the disruption of fundraiser banners on the reader experience. Only a tiny portion of readers donate -- therefore, we must always be improving our methods.
Another goal of the fundraiser is to educate Wikipedia readers about the Wikimedia movement. We do this through the messages displayed in banners as well as through creative content featuring the Wikimedia community. Over the years, we've run personal appeal messages from community members, featured videos introducing Wikimedia volunteers, and invited readers to join in editing.
Current fundraising activities
Operated by Wikimedia Foundation
For 2021 (Q1)
- France emails 27th of July - 1st of September
- France banners 5th of October - 2nd of November
For 2021 (Q2)
- English Wikipedia (Australia, Canada, Ireland, New Zealand, UK and US) emails 6th of September - 10th of December (in several batches)
- English Wikipedia (Australia, Canada, Ireland, New Zealand, UK and US) banners 30th of November - 31st of December
Operated by Wikimedia Deutschland
- Fundraising testing:
- Fundraising Banners:
Operated by Wikimedia Switzerland
- Fundraising Banner Testing:
- Fundraising Banner Fundraising:
- We have an FAQ for donors and one for community members.
- Please stay in contact with us on the fundraising talk page.
- IRC channel: #wikimedia-fundraisingconnect (publicly logged)
- To report technical software bugs in Phabricator, follow mw:How to report a bug and use the #wikimedia-fundraising project tag
- For a breakdown of how fundraising tech uses Phabricator, check out this wikitech page.
- For a calendar of all central-notice banners, including fundraising, see CentralNotice/Calendar
See the full archive
Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.
2020/2021 Q4 Update
Our 2020/2021 year has come to an end and we want to update you on some of the fundraising highlights of Q4. First of all, we reached our financial goal for the year which is great news for the movement and the WMF! Thank you to all the readers, donors, and editors around the world who helped reach Wikimedia’s financial goal. We will publish a fundraising report on the full fiscal year in the next quarter. In the meantime, you can visit last year’s report.
The big campaign we ran in Q4 was in Latin America. Initially set to run in Argentina, Chile, Colombia, Peru, Mexico, Brazil and Uruguay, we were flexible to accommodate both community campaigns and evolving local situations. The campaigns for Brazil and Mexico were moved forward and ran for a shorter time period in April 2021 as both communities had big banner campaigns scheduled for May 2021 and we did want to make sure that these took priority. We would like to thank the Brazilian community for helping us refine our banner messaging. We also did not run the banner campaign in Colombia due to the political unrest situation in the country at the time.
Have a look at what donors from Latin America said about Wikipedia:
- Sigo reconociendo el valor enorme que tiene Wikipedia y Wikimedia , para toda la humanidad. Lo diré muchas veces , como docente recibí una ayuda magnífica de Wikipedia , en matemáticas , geografía , historia , física , computación , cultura general , y mucho , mucho más. Me siento muy alegre de haber podido dar esta ayuda a una organización tan importante. - Argentina, July 2021
- Pese a las circunstancias que atraviesa el mundo, fue un honor contribuir con este granito de Arena, a la gran playa de conocimientos que significan ustedes. - Peru, May 2021
- Eu que agradeço por sua ideia e por sua disposição em mantê-la viva e consistente após 20 anos. Chamamos de "barulho dos bons" na internet. E vocês faz este grande "barulho" global há 20 anos. PARABÉNS! Obrigado. - Brazil, May 2021
Our campaign in India, scheduled for April 2021, was cancelled altogether due to the worsening Covid 19 situation in the country. Our thoughts go to our colleagues and communities in India who were affected by the situation and we are all very happy to see the our local partner, CIS A2K, is able to support local Wkimedians.
In May and June 2021, we ran our second-ever planned giving email campaign, sending emails to 2 million donors in the US. The campaign’s purpose was to educate donors about the opportunity to leave a legacy gift to Wikimedia in their will and to connect them with a free online service we partner with in the US, FreeWill. We heard from many donors who were not aware of a planned giving option and appreciated the information about an alternative way to support Wikipedia’s future. This email campaign led to 251 new commitments.
At the very end of the quarter, our Chief Advancement Officer, Lisa Seitz Gruwell, published an article on Building a secure financial future for Wikipedia. If you haven’t seen it yet, and give it a read. She talks about the different ways in which Wikipedia will be supported in the future to guarantee its independence.
2020/2021 Q3 Update
I am happy to welcome Julia Brungs as the new Senior Community Relations Specialist. Julia is based in Helsinki, Finland and will engage with the communities representing the Advancement teams. Julia joins us from Creative Commons and has previously worked at the International Federation of Library Associations and Institutions, and Europeana. You can reach her at jbrungs[at]wikimedia.org or her meta talk page. This means we had to say goodbye to Joseph Seddon who has been a great champion for the community in the Advancement team for the past 6 years. But he didn’t go far! Seddon has moved internally to a new position in the Product Department. Thank you, Seddon, for all your hard work and collaboration over the years. Congratulations on the next step in your Wikimedia career!
Now, some highlights of our work in Q3! We successfully ran fundraising campaigns in both Sweden and Italy! The feedback from the communities was positive and we exceeded our fundraising goals which will help us to further the work of our global community. We are now working on the campaigns in Latin America and India which are scheduled for Q4.
We also have news on the Endowment. As a reminder, the Endowment was created five years ago as a permanent safekeeping fund to enable us to fulfill the part of our mission that says we will provide support to the Wikimedia projects in perpetuity. Our goal was to raise an initial USD $100 million for the Endowment by 2026, after which income earned from investing the fund would become a new stream of financial support for Wikimedia projects. Thanks to the incredible generosity of our supporters and the hard work of the staff and the Endowment Board, the Endowment now holds $91.6 million. We anticipate that we will surpass the $100 million goal next fiscal year.
At the outset, the Endowment was established as a Collective Action Fund at Tides Foundation, with the plan to move it to a permanent structure as the fund neared critical mass. In preparation for the approaching $100 million milestone, we are now beginning the work of taking the Endowment to its next stage of maturity: establishing it as an independent public charity with the mission of providing financial support for the Wikimedia projects. In Q3, a resolution to transition the Endowment to a new 501c3 was included in the WMF board resolution as well as the Wikimedia Endowment Advisory Board. All reviews confirmed that moving forward to set up a stand-alone entity is still the best path forward and we are now working towards this. More information on this as it emerges. --JBrungs (WMF) (talk) 10:21, 21 April 2021 (UTC)