Grants:Project/Rapid/UG LK/Wiki Loves Earth 2019 in Sri Lanka

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statusfunded
UG LK/Wiki Loves Earth 2019 in Sri Lanka
Organising the first-ever Wikimedia contest in Sri Lanka
targetCommons, and enwiki / siwiki / tawiki
start date1 May
start year2019
end date31 July 15 September
end year2019
budget (local currency)LKR 200,000
budget (USD)USD 1,144
grant typeGroup
granteeRehman
contact(s)User:RehmanUser:Azeez
organization (if applicable)Wikimedia Community User Group Sri Lanka
website (if applicable)Wiki Loves Earth 2019 in Sri Lanka
join
endorse


Please see the sample Contest application before drafting your application.

Project Goal[edit]

Choose one or more of the following goals. You can add or delete goals as needed.

  1. Conduct the first-ever Wikimedia contest in Sri Lanka
  2. Obtain very high-quality photographs of the flora, fauna, and landscapes of Sri Lanka
  3. Spread awareness of the local Wikimedia affiliate
  4. Encourage new organic contributors to Commons, as well as Sinhala, English, and Tamil Wikipedias
  5. Learn from the outcome of this first contest, for future projects

Project Plan[edit]

Activities[edit]

Tell us how you'll carry out your project. Be sure to answer the following questions:

1. What content will the contest focus on, and why is it important to your community?

This contest will be the local segment of the global Wiki Loves Earth 2019 photo contest. As elaborated in the link, the contest will focus on natural heritage, scenic landscape, as well as the flora and fauna of Sri Lanka.

2. How will you let people know about the contest?

The primary mode of publicity for this contest with be the CentralNotice banners and paid Facebook ads. We are also considering putting up posters in key venues in Colombo (and other cities where we have volunteers), but the feasibility of that is yet to be determined.

3. How will you judge the contest and award prizes?

We have an open call for volunteers to join as part of the jury. In addition to experienced Wikimedia volunteers, we intend to also find professional photographers who would volunteer as jury for no payment (although to encourage joining, we will offer Wikimedia swag and publicity on our pages). The photos will be assessed through a jury tool; to be decided. Awards will be issued via courier or registered post.

4. For photo contests, what is the strategy to get images used on projects?

As a guide, we will create a list of landmarks/topics that require quality images. This will not be a hard criteria, but it will act as an indicator on the nature of content we are looking for.

5. Is there anything else you want to tell us about this project?

This will be the first wide-reach public event fully organised by UG-LK. Highlights of our previous projects can be found in our Annual Reports of 2017 and 2018. Our current internal working page can be found here. To make participation more attractive, we decided to channel more of the funds towards the prizes and advertising, and not host an "award ceremony". The prizes will be posted/couriered to their addresses.

Impact[edit]

How will you know if the project is successful and you've met your goals? Please include the following targets and feel free to add more:

For photo contests:

  1. Number of new users: 100+
  2. Number of photos uploaded to Wikimedia Commons: 1,000+
  3. Number of photos used on Wikimedia projects 50+
  4. At least 20 natural sites are photographed

Note: The above figures are very conservative. As this is our first attempt to reach out to the public directly, we are not sure how effective it would be. Furthermore, Sri Lanka's professional photography industry is very tiny (hence the reason for the low quality coverage of photos on Wikipedia).

Resources[edit]

What resources do you have? Include information on who is organizing the project, what they will do, and if you will receive support from anywhere else (in-kind donations or additional funding).

The project will be organised by members of Wikimedia Community User Group Sri Lanka, led by User:Rehman. The project will be carried out by funds from this grant. Rehman is also willing to act as a funder should the project grant remittance take time for whatever reason (subject to Grants team approval).

What resources do you need? For your funding request, list bullet points for each expense and include a total amount.

Subject Description Units Cost (LKR/රු) [1] Cost (USD/$) [2]
Advertising Facebook ads Rs. 2,500 × 8 weeks 20,000 114.60
Google ads Rs. 2,500 × 8 weeks 20,000 114.60
Newspaper Rs. 6,000 × 3 papers 18,000 103.14
Prize - 1st Voucher 1 35,000 200.55
Prize - 2nd Voucher (≈75% of 1st place) 1 26,000 148.98
Prize - 3rd Voucher (≈75% of 2nd place) 1 20,000 114.60
Organising logistics Certificate printing/courier - 10,000 57.30
Courier Distributing certificates/prizes Rs. 2,500 × 10 25,000 143.25
Certificates 10 winners, 5 organisers Rs. 500 × 15 7,500 42.98
Merchandise [3] WLE bags (sponsored by Wikimedia Ukraine) 15 0.00 0.00
Wikipedia globe stickers ($10 per pack from Store) 1 pack (50 stickers) 0.00 0.00
Wikipedia globe buttons ($10 per pack from Store) 1 pack (50 buttons) 0.00 0.00
Wikipedia pens ($11 per pack from Store) 4 packs (20 pens) 0.00 0.00
Wikipedia notebooks ($8 each from Store) 15 0.00 0.00
Wikipedia coasters ($22 each from Store) 15 0.00 0.00
Wikipedia water bottles (blue) ($15 each from Store) 15 0.00 0.00
Incidentals (10% of total) - Bank charges, difference in actual prices, forex fluctuations, etc 18,150 104.00
Total 199,650.00 1,143.99

As this is our first project of this nature, we have added a 10% incidental buffer to the total project cost. Anticipated balances from the project fund will be allocated towards better advertising and increasing top prizes to encourage participation, at the discretion of the grants team.

Endorsements[edit]

Community members are encouraged to endorse your project request here!

  1. Endorsing as grant proposer. Rehman 15:46, 17 April 2019 (UTC)
  2. Azeez (talk) 09:29, 22 April 2019 (UTC)
  3. Support Support Wikimedia Community User Group Sri Lanka is actively working with the WLE international team on organisation of this contest. The plan they are offering is good and will help them reach the necessary audience. This is a very promising application and I hope this will be a successful project for the user group — NickK (talk) 15:56, 6 May 2019 (UTC)
  4. Symbol strong support vote.svg Strong support Support for activities in Sri Lanka is very crucial to grow the community in the country. This is a very good opportunity. With my previous interactions with the proposer, I am fully confident of his ability to execute this project. KCVelaga (talk) 10:04, 12 May 2019 (UTC)