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Estratégia de 2016/Consulta Comunitária/Alcance

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This page is a translated version of the page Strategy/Wikimedia Foundation/2016/Community consultation/Reach and the translation is 27% complete.
Outdated translations are marked like this.

One of the broad topic areas on which the Wikimedia Foundation will focus in our upcoming annual plan is reach: our ability to distribute knowledge to the largest number of people possible. We believe this is the area where the Wikimedia Foundation can make the greatest impact.

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A critical question concerning reach

While Wikimedia content has been increasingly reused by others, traffic to Wikimedia projects has been decreasing since 2013. This is a severe challenge, because fewer people will explore related content, have the chance to become contributors, or donate. Declining reach is a significant risk to the movement’s relevance, sustainability and the way we operate, and thus to our shared vision of reaching every human being.

What do you think is the best way to encourage traffic to come to our projects while also supporting free, external content reuse?

Potenciais abordagens estratégicas para melhorar o alcançe

Abaixo estão algumas abordagens que a Fundação Wikimedia poderá tomar em relação ao alcance. Por favor, leia essas seis opções e nos diga, pelo "número" da abordagem, até duas ou três das seis abordagens você mais apoiaria. Nós também convidamos você a compartilhar a sua ideia.

Abordagem um

  • Aumenta freqüência do uso e o número de usuários, adaptando a experiência do usuário com as suas necessidades (isto pode resultar em formatos de conteúdo adicionais, fazendo mais de conteúdo Wikimedia mais fácil de encontrar, aumentando a cobertura linguística, etc.) .

Abordagem dois

  • Melhorar a nossa compreensão, do como e do por que que as nossos usuários vêem e ficam em nossos projetos, para que possamos servir melhor suas necessidades.

Approach Three

  • Understand how Wikimedia content is reused on external platforms and explore how to encourage users of such content to go to Wikimedia projects.

Approach Four

  • Increase awareness and use of Wikimedia projects in two Global South countries.

Approach Five

  • Enable others to reuse our content and build their own products by improving and documenting our APIs (application programming interfaces).

Approach Six

  • Improve Wikipedia mobile apps to increase use.

Suggest an approach

  • Do you have another idea we should prioritize to help us improve reach? Let us know!

align=right Thank you for contributing your thoughts to this consultation!