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Grants:IdeaLab/Inspire Grants – Gender gap campaign

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Inspire Grants – Gender gap campaign
A grantmaking campaign requesting new proposals for projects aimed at addressing Wikimedia's gender gap
idea creator
Sbouterse (WMF)
project manager
Sbouterse (WMF)AWang (WMF)Jmorgan (WMF)
community organizer
Jmorgan (WMF)
this project needs...
created on08:53, 6 August 2014 (UTC)

Project idea


What is the problem you're trying to solve?


Wikimedia's gender gap is persistent and well documented. The causes of this gender gap are multiple, and its nature varies across multiple wikis, cultures, and languages.

A variety of experiments, initiatives, programs are needed to increase diversity and reduce systemic bias on Wikimedia projects, but so far these haven't emerged organically at any scale.

Individual Engagement Grants and Project and Event Grants could support such initiatives, and gender diversity is one of the Wikimedia Foundation's stated primary grantmaking goals. In the first half of 2014, IEG and PEG combined have spent only 9% of funds on projects aiming to directly impact this gap, and fewer than a third of our grantee project leaders have been women. Without taking time to focus on the priority of increasing gender diversity in our content and contributors, this trend is likely to continue.

What is your solution?


A global campaign to proactively source and support new projects aimed at increasing gender diversity in Wikimedia projects. Ideas can be written up in IdeaLab, endorsed by community and matched to advisors and other team-members to help enable success. Proposals in need of funding from the Wikimedia Foundation will be selected for support by a committee composed of staff & volunteers (likely experimenting with some combination of existing IEG & GAC committee members).

This campaign will serve as a pilot for Inspire Grants (which could potentially be focused on any other strategic topic)



The overarching aim of the Inspire Grant campaign is to take significant steps toward addressing Wikimedia's gender gap. Specifically, the campaign will:

  • Experiment with running scalable themed campaigns in IdeaLab to incubate more high-quality projects and grant proposals (from individuals, groups, and organizations) that have a focused strategic impact on Wikimedia projects
  • Proactively support community initiatives that will increase gender diversity among contributors to Wikimedia projects, and the thematic content of those projects.

Activities (Q3/4 of 2014–15)

  • set targets (languages/projects to focus on, benchmarks to achieve)
  • firm up this plan for a campaign, to be launched during WikiWomen’s March, which will enable team to
    • bring in new ideas for projects aimed at addressing the gender gap
    • support the development of project teams around ideas
    • select projects for ongoing support (funding and non-monetary resources)
  • build IdeaLab improvements and tools needed to execute
  • set up the communication and community-organizing systems to execute (messaging, outreach, committee review set-up)
  • run the March campaign
  • select and set up projects for ongoing support
  • evaluate progress and other support needs.



Who and what is coming together to accomplish this campaign:

Human resources


Community organizers: define campaign messaging, spreading the word on- and off-wiki to various global communities, maintain friendly space in IdeaLab, facilitate the development of ideas and project teams. (Team Lead: User:Sahbailey14)

Build team: implementing, testing, getting IdeaLab systems working on-wiki (Team Lead: User:Jmorgan (WMF))

Translators: preparing IdeaLab and gender-gap resource portal content (Team Lead: User:Jon_Harald_Søby)

Funding committee: Facilitate the development of ideas for grant proposals, and greenlighting projects for funding in either IEG or PEG. (Team Lead: User:AWang (WMF))

Evaluation: tracking ideas/participants, longer-term assessment of projects' impact on gender diversity (Team Lead: User:Jmorgan (WMF)



Safe space

  • Policy – easy to understand code of conduct for IdeaLab
  • Guidelines for facilitators – how to apply the code of conduct
  • Allies' pledges?


  • Campaign theme page – explains why gender diversity is an issue, recommended reading/resources, what's already been tried and what is underway now.
  • Banners on all Wikimedia projects – call to action to create and engage with ideas.
  • Mass message to Village Pumps? – call to action to create and engage with ideas.
  • Updated pointers in IEG, PEG and Grants:Start pages.
  • Updated IdeaLab announcement banner and events page.
  • Email and tweets for viral messaging – call to action to spread the word and to create and engage with ideas

Community building

  • Invitations to join funding committee or community organizers.
  • Guidelines for helping to grow ideas into actionable plans.
  • Guidelines for safe-space facilitation.
  • Guidelines for how ideas are selected for WMF support.


  • Campaign landing page – main entrance to get involved.
  • Create an idea – categorized and styled with campaign theme.
  • Request support – expansion workflow for adding plan details to request funding or other WMF support.
  • Playbook – step-by-step guide for how the campaign will work.

IdeaLab feature improvements

  • Improve discoverability/browsing/filtering of content.
  • Matching skills/interests with opportunities to get involved.
  • Notifications when things happen on your ideas.

See IdeaLab sprint plan for more details|


  • $250,000 is available to fund proposals for this campaign (budget comes from dedicating one round of IEG to this experiment, plus three months of PEG funding)
  • WMF grantmaking-team budget covers the labor costs of organizing the campaign, as well as any miscellaneous expenses for promotion, etc.



December 2014 Communication planning, IdeaLab development planning, contracts setup for dev + designer Done

End of December/early January 2015 Initial communications about IEG and PEG experiment focusing on gender gap for spring 2015 Done

January 5 IdeaLab feature development and redesign begins

January/February 2015 scout and hire community organizer lead Done

Feb 4 Inspire outreach phase 1 complete (focus on updating grantmaking pages and call for funding committee/community organizers) Done

Feb 9 Safe space setup v1 ready for review Done

Feb 13 Committee and community organizers finalized and onboarded Done

Feb 18 Safe-space setup finalized, funding selection process finalized Done

Feb 20 Campaign pages and on-wiki messaging ready to go for translation Done

Feb 27 IdeaLab build tests complete, off-wiki messaging ready to go Done

March 2–3 Final tweaks and prep Done

March 4 Campaign Launch!! Outreach phase 2 (focus on spreading word about campaign and inviting ideas) Done

March 4–18 Idea creation

March 18 Outreach phase 3 (focus on getting more wikifolks to endorse/join/feedback on ideas)

March 18–31 Idea refinement

April 1–15 Funding committee recommends projects for WMF support

April 30 Inspire grantees announced, projects begin

April–July Campaign evaluation 1 (short-term impact on grantmaking and theme)

October Campaign evaluation 2 (six-month impact on theme)





This campaign aims to engage two main audiences:

1. Active community champions from Wikimedia projects

Their "super powers":

  • Likely to be active in their home projects, but may not be actively involved on Meta or in other areas of the broader Wikimedia movement.
  • Have ideas about what would help their communities
  • Can lead initiatives on target projects
  • Can help to spread awareness within their home communities and span boundaries across the movement.

They need:

  • actionable ways to grow ideas/projects
  • easy ways to spread the word inside/across the wikis.

2. Women and allies who are passionate about increasing women's participation and representation online

Their super powers:

  • May or may not be aware of the Wikipedia gender gap or the Wikimedia Movement already, but already well-aligned with our goals of increasing gender diversity in Wikimedia's content and contributors
  • Can help us spread our message to a wider audience and bring more participants to IdeaLab.
  • Some are likely to make powerful contributions to projects if they decide to get more involved in a project team partnered with Wikimedians.

They need:

  • easy ways to get involved in ideas
  • easy ways to spread the word outside the wikis.



All language Wikimedia projects will be invited to participate in the campaign!

The following languages serve as key focuses for testing our ability to support and measure impact beyond English:

  • Spanish
  • Arabic
  • Malayalam
  • Telugu
  • Ukrainian

Help translate this campaign

Measures of success


Testing methodology/infrastructure (Q3/4):

  • 500 participants (10x from current IdeaLab peaks of ~50/month)
  • 100 ideas (5x from current IdeaLab peaks of ~20/month)
  • 20 new projects supported by grantmaking aimed at gender gap

Impact on gender gap (Q4 & beyond):

  • Demonstrated significant increase in female contributors and non-male gender-classified content (partially measured using biographical articles as a proxy) on at least three language projects (six-month impact assessment)
  • Demonstrated significant increase in percent of IEG/PEG supported projects led by women (increase to 50% from current IEG/PEG baseline of 30%)

Development wish list


These are features and functionality that we would love to have for the campaign, but don't have time to develop ourselves. If you are interested in taking on one of these tasks, please claim it on Phabricator.

  1. Social media gadget: a gadget (like AddMe) that allows people to easily share ideas on various social media services like Twitter, Reddit, Weibo, Instagram, Facebook, etc.
  2. Twitter bot: a bot that automatically tweets when a new campaign idea is created, and retweets any post that contains the campaign hashtag.
  3. add another item ...

Campaign pages in progress


Grants:IdeaLab/Inspire – main landing page (Grants:Inspire will redirect here)

Grants:IdeaLab/Inspire/Community – hub for community organizers

Grants:IdeaLab/Inspire/Translation – hub for translators

Grants:IdeaLab/Inspire/Funding – hub for funding committee

Grants:IdeaLab/How_it_works – start of a how-to guide for project leaders/teams (one day could be expanded into a fuller playbook)

Address the gender gap – campaign theme page

Grants:IdeaLab/Friendly space – friendly space expectations main page

Grants:IdeaLab/Build/Inspire 2015 – hub for IdeaLab redesign and feature development

Get involved


You are welcome to join or endorse this project! Using the buttons provided in the infobox is the easiest way to add yourself to this section.


  • Project Strategy & Program Officer (IEG) Envisioning the big picture, putting together the team to execute, hopefully finding a contractor to help with some of the IEG program officer work Siko (WMF) (talk) 09:33, 6 August 2014 (UTC)
  • Program Officer (PEG) Committee setup, facilitating selection/execution/support of projects AWang (WMF)
  • Researcher and Product Manager Ensuring IdeaLab and other technical aspects are handled, and evaluating progress, outcomes and impact Jmorgan (WMF)
  • Developer Building tools to support idea creators, community organizers, and collaborators Fhocutt
  • Community organizer Facilitating community outreach and communications. Sahbailey14 (talk) 23:51, 15 December 2014 (UTC)
  • Localization Ensuring campaign is internationalized and translated into multiple languages. Jon Harald Søby
  • Volunteer Dipping my toe in the water. Not sure how I can help right now. I'm an old school (CoBOL) programmer, trained writer, former president of a nonprofit that helps girls in Nicaragua go to school. (My Spanish is intermediate level.) I'm retired and have some disposable income and a pretty open schedule for travel. Lightbreather (talk) 18:15, 7 October 2014 (UTC)
  • Advisor offer my experience in sourcing new project ideas and bringing them to grant level C.Koltzenburg (talk) 08:13, 25 November 2014 (UTC)
  • Volunteer I've been working in gender gap areas for awhile now and would be happy to help! Keilana|Parlez ici 20:07, 23 December 2014 (UTC)
  • Volunteer I am interested in gender gap campaign, and I often do write ups, meetups and edit-a-thons for increasing the participation of women in Wikimedia. I will be happy to join you and help out with any tasks that align with my interests. --Netha Hussain (talk) 09:35, 4 January 2015 (UTC)
  • Volunteer I'd be happy to mentor applicants through the IEG process. --Mssemantics (talk) 18:10, 6 January 2015 (UTC)
  • Volunteer I'm happy to help evaluate the grant proposals that come through PEG and IEG. And also work on other areas as needed. Sydney Poore/FloNight (talk) 18:44, 9 January 2015 (UTC)
  • Volunteer Would love to help out with anything possible. NiharikaKohli (talk) 07:06, 24 January 2015 (UTC)
  • Volunteer Translation to Hebrew, help as a project reviewer in the Funding Committee and such :) Alleycat80 (talk) 10:20, 1 February 2015 (UTC)
  • Volunteer I am new wikimedian and i started contributing as a translator.So,i want to help in the language projects of wikimedia in this campaign, and i also found this project very useful.. Wikisagnik (talk) 18:39, 2 February 2015 (UTC)
  • Volunteer I would love to participate in this project. I can translate to Spanish and help in other miscellanea. Psanchez820 (talk) 21:31, 3 February 2015 (UTC)
  • Volunteer I can translate to Arabic. --Dyolf77 (talk) 22:17, 3 February 2015 (UTC)
  • --Mssemantics (talk) 22:30, 3 February 2015 (UTC)
  • Volunteer Evaluation of grant proposals + translation in French. Léna (talk) 10:09, 4 February 2015 (UTC)
  • Volunteer I'm happy to help this project. Recently I've seen many of my FB friends sharing an article regarding gap in wikipedia and says that many wikipedia articles are biased against women and through some of the discussions taken place over there I got to know women outside wikipedia have serious concerns over these issues. All that we need to do is to inspire them to turn those concerns into productive efforts. So, I wanted to plan a campaign (with some meetups, academies and edit-a-thons) to inspire women to edit telugu wikipedia and eventually other related wiki projects. I'll encourage active telugu women wikimedians to do lead the above said campaign. And also I'll help in localizing the project related info to telugu.--Pavan santhosh.s (talk) 13:43, 4 February 2015 (UTC)
  • Volunteer Happy to help in anyway I can (just not translating). Librarygurl (talk) 19:05, 4 February 2015 (UTC)
  • Volunteer I can help by translating to Arabic --Mohamed Ouda (talk) 08:31, 5 February 2015 (UTC)
  • Volunteer I plan to help in evaluating grant proposals.--Kiril Simeonovski (talk) 10:17, 6 February 2015 (UTC)
  • Volunteer I will help by translating to Azerbaijani, evaluating grant proposals as GAC member and by agitating in social media.--Wertuose (talk) 14:12, 6 February 2015 (UTC)
  • Volunteer I can participate as community organizer, translator to Estonian, take part in funding committee and in evaluation. Kaarel Vaidla (WM EE) (talk) 16:59, 6 February 2015 (UTC)
  • Community organizer Engage in Taiwan and Chinese Wikipedia. But Liang(WMTW) (talk) 06:01, 7 February 2015 (UTC)
  • Volunteer I have been a part of some women empowerment campaigns and would definitely like to volunteer to work for this campaign too. I also believe that i could help a lot by performing all the required translation to Hindi , and several other regional languages in India Sharma shubham1912 (talk) 09:19, 8 February 2015 (UTC)
  • Volunteer I'm happy to help this project. I can translate to Ukrainian and Russian language. Outreach --Ketrin (talk) 16:01, 8 February 2015 (UTC)Ketrin
  • Volunteer I can translate into Spanish the different pages and I can help to committee to see the projects to fund it. I'm currently an IEG committee member and a former Iberocoop member. Superzerocool (talk) 01:11, 9 February 2015 (UTC)
  • Volunteer I can help translating into Spanish (from Spain, not Latin America), into Catalan or into Brasilian Portuguese. Mforns (talk) 16:10, 9 February 2015 (UTC)
  • Volunteer I can help translating into Spanish or Catalan. I can help also as a volunteer in a event in Spain and spreading the word about the campaign or other roles. --Millars (talk) 21:29, 9 February 2015 (UTC)
  • Volunteer I can help translating into Ukrainian, Russian and Polish. I'd be happy to write articles about Ukraine and organize working groups for generating ideas. YavorskaQ (talk) 21:04, 16 February 2015 (UTC)
  • Volunteer Writing or editing articles in Ukrainian 22:37, 2 March 2015 (UTC)
  • Volunteer Happy to help out with advising grantees or networking on Twitter Ocaasi (talk) 21:13, 4 March 2015 (UTC)
  • Volunteer Such great initiative, am willing to rally my support behind this team and ensure works in my community to help solve this current situation Flixtey (talk) 22:30, 4 March 2015 (UTC)
  • Volunteer Happy to help in any way I can -- I may be able to help as designer as well depending on the knowledge required. Livvysoda147 (talk) 03:40, 5 March 2015 (UTC)
  • Advisor This proposal is nice. I'd like to help out. :) QEDK (talk) 03:52, 5 March 2015 (UTC)
  • Volunteer Would happy to help in this, am a contributor from small wikipedia where we faces problem regarding Community. There are women those have a vast knowledge but lags to contribute in Wikipedia due lack of computer knowledge. Recentlly in a IRC i had discussed to drag the attention of housewives in Wikipedia/Wikisource , to fullfill these thing one have to meet personally to them and organize meetups to encourage them. We are organising a full month Edit-a-thon on the occasion of International Women's Day, where our main motive is to bring ladies to Wikipedia. Saileshpat (talk) 15:58, 7 March 2015 (UTC)
  • Volunteer I am a female editor and an admin in Arabic Wikipedia since 2008.

I'm one of the very few female contributors. I would love to volunteer to decrease the gender gap in adding to Wikipedia Ravan (talk) 09:40, 9 March 2015 (UTC)

  • Volunteer I want to work in this project. The world needs this. Satdeep Gill (talk) 06:25, 5 May 2015 (UTC)
  • Volunteer Doing promotional work in Germany Laberkiste (talk) 18:56, 23 March 2016 (UTC)
  • Volunteer I have some Ideas For That. TalaltHd1 (talk) 20:35, 13 December 2017 (UTC)


  • OR drohowa (talk) 14:32, 22 September 2014 (UTC)
  • Because getting more women editors on Wikipedia is something I'd like to see soon. Most of the guys are OK, but the editing environment can be brutal and a male bias shows in a lot of the content, too. Lightbreather (talk) 18:17, 7 October 2014 (UTC)
  • Keilana|Parlez ici 20:06, 23 December 2014 (UTC)
  • Great initiative to bridge the gender gap on Wikiverse Rberchie (talk) 12:28, 9 January 2015 (UTC)
  • Great initiative. I wish I can help with anything, especially gender diversity in education projects. --Selsharbaty (WMF) (talk) 16:10, 20 February 2015 (UTC)
  • Women hold up half the sky — not a fifth. Alarob (talk) 22:19, 4 March 2015 (UTC)
  • Super initiative Flixtey (talk) 22:31, 4 March 2015 (UTC)
  • Having too few women interested in Wikipedia causes a neutrality concern, and is a PR disaster. Best!OrangesRyellow (talk) 06:36, 6 March 2015 (UTC)
  • Thank you for making this happen! --Luxxxbella (talk) 17:17, 6 March 2015 (UTC)